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Promises are at the heart of every company and help ensure work gets done. Without promises, nothing would be achieved. But, all too often and despite the myriad of organisational tools designed to translate your strategy into action, poorly crafted promises are usually the underlying reason behind failure.
Almost every organisation has suffered from the adverse effects of failed goals and poor group motivation. These issues are driven by deep-rooted psychological factors and can be extremely difficult to manage. Moreover, they can have a significant detrimental impact on long-term performance and engagement.
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